Marketers need to monitor and improve the performance of marketing campaigns. But it's equally important to focus on the efficiency of marketing operations. One area of marketing operations that offers huge opportunities for improvement in most companies relates to the management of marketing materials (marketing collateral, promotional items, and point-of-sale materials).
Print Optimization™ is the optimal balance between efficiency and effectiveness. It is the intersection of the best combination of efficient production methods and effective communication. To understand this better, consider the two often opposed forces. Ultra-efficiency is a long run web job where the cost per unit is very low. And Ultra-effectiveness is a custom designed piece for every individual. The optimal mix depends upon client acquisition costs and marketing strategy. But once you have made those decisions, how it gets procured and produced also has to be optimized. And that's where Print Optimization™ comes in.
Using a process focused approach enabled by workflow automation and technology, DSG | UW architects and launches solutions which allow organizations to communicate more effectively with any audience.