The USPS has APPROVED increasing the size for First Class postcards from 4.25” x 6” to 6” x 9” effective August 29th.
For some of you, this represents a significant time to market savings. A 6” x 9” postcard was $0.330 each (mixed AADC) to mail Marketing Mail (Standard) at the letter rate. This postcard can now mail First Class at $0.326 (mixed AADC), meaning you don’t only get more real estate to communicate your message, you will also be cutting days off of the delivery time.
If you are mailing 6” x 9” First Class postcards, the rate will now be reduced from $0.485 to $0.326. That is a 32.8% savings!
Please note that this applies only to presorted and automated mailings.
If you have any questions, please email firstname.lastname@example.org