As you may have heard, the USPS is planning to increase postage rates once again.
Effective January 27, 2019, postage rates will change according to the below chart. Read on to find out how DS Graphics can help you negate this increase and, in some cases, save money!
Highlights (lowlights) of program
- The average consumer will experience a big hit as straight first class postage will be raised 10% from $0.50 to $0.55.
- Marketing Mail (formerly known as Standard Mail or Bulk Mail), will increase 2.2% in the most common category – increasing from $0.263 to $0.269.
- There will be no change in postcard rates.
|Mail Class||Before Jan. 27||After Jan. 27|
|First-Class Stamped Letter||$0.50||$0.55|
Opportunities for savings
Over the next few months, check your inbox and mail box for information regarding a series of free informational webinars DS Graphics will conduct that will help you take advantage of the 6 promotional campaigns the USPS is running in 2019.
These campaigns will not only help you save money on postage, but also increase the effectiveness of your direct marketing efforts.
Still a great response rate
The most recent study on direct response rates published by the Direct Marketing Association (2017 Response Rate Report) reports direct mail as having the highest average response rate (5.1%) compared to email (0.6%), paid search (0.6%), online display (0.2%) and social media (0.4%).
This study does not measure the impact of multi-channel campaigns that utilize all of the above direct marketing strategies and exponentially increase each one’s effectiveness.
Making sense of it all
Not to worry - your DS Graphics account executive and project manager will be in touch with you to review how this increase effects your business and what steps can be taken to minimize the impact.